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Tuesday, 30 August 2016

Ae Dil Hai Mushkil Marketing Strategy Reloaded


The latest buzz for Ae Dil Hai Mushkil is the change in promotional strategy plan. Looking at the huge feedback received for the outstanding power packed trailer for movie Shivaay, Karan Johar is forced to bring some alterations in his promotional schedule. For now, it's quite a hot gossip for the two movies clashing on box office this Diwali. However it is also a comeback for both of Ajay Devgn and Karan Johar as Devgn is directing for the second time in Shivaay after his romantic saga U Me Aur Hum in 2008, whereas KJo is on the director's hot seat after a leap of four years. The two to- be - Blockbuster movies would soon be locking horns and viewers just can't wait for the real clash of clans!




The first teaser of Shivaay released on august 7 has been congregating positive reviews from the audience and critics. And the same limp of positive feedback has resulted in gaining more than 16 million views on YouTube! It is one of the most liked and viewed trailers of Bollywood. The trailer full of power pack action sequences and exquisite backdrop had made Shivaay one of the most anticipated movie of the year.
Ae Dil Hai Mushkil on the other side has started feeling the fervency along with ardent desire of releasing the trailer though it’s yet to be released. According to the sources, the trailer has been postponed twice. It was scheduled to be released in July just when Karan Johar first showed the teaser to his close industry friends and received an unexpected yet mundane feedback from them. Not impressed to the extent, they gave him tips for the improvisations to be done. And that's when he decided to postpone the teaser for the second week of August with all the reediting. However, this time the massive response for the trailer of Shivaay somewhere made him to rethink upon the decision made resulting in the change of strategy again.

The latest we hear is that the trailer of Ae Dil Hai Mushkil will probably be released on August 30. As per the reports, teaser will be accompanied by the title track of the movie. Music of ADHM is the eye catcher and ear pleasure for the viewers all at once. Adding to the glorification of music, its been composed by Pritam and is considered as one of the biggest plus point  for the movie. Now what everyone is expecting is just a grand release of the awaited trailer of Ae Dil Hai Mushkil as been lately but would be something worth waiting. Though the clash between Shivaay vs Ae Dil Hai Mushkil would be continued till the actual release. Now what we have to do is just wait for Diwali with our tickets and popcorns ready!



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